As General Manager – UK & EU, you will establish and grow Ultrahuman’s presence across Europe, bringing our first-principles-designed health tech to millions of potential users. This role is a blend of strategist, operator, and evangelist. You’ll navigate a diverse market landscape – from the tech-forward culture in the UK to the wellness-conscious communities across Europe – ensuring Ultrahuman’s products and message resonate everywhere. With inspiration from world-class companies that integrate design, manufacturing, and customer experience (think Apple’s European operations or Dyson’s global reach), you will ensure Ultrahuman’s European journey is defined by innovation, quality, and strong relationships with customers and partners. Your leadership will turn Ultrahuman into a recognized and trusted brand across the UK and EU, known for excellence in both product and service.

Responsibilities:

• Pan-European Strategy: Craft a comprehensive expansion strategy for the UK and continental Europe. Decide which countries to prioritize (UK, Germany, France, Nordics, etc.), and tailor go-to-market plans for each while maintaining a cohesive regional approach. Analyze market sizes, competitor presence, regulatory requirements, and cultural factors to position Ultrahuman uniquely in each locale.

• Retail & Marketplace Expansion: Help grow Ultrahuman’s local retail and marketplace footprint across the UK & EU. This includes launching Ultrahuman’s own stores or experience hubs in key cities (London, Berlin, etc.), forming partnerships with premium electronics and wellness retailers, and managing our presence on European e-commerce platforms (like Amazon EU, local champions such as Zalando or others if relevant). Ensure store rollouts are smooth, POS systems are implemented and audited for compliance (multi-currency, VAT handling, etc.), and local inventory is managed efficiently.

• Operations & Compliance: Oversee the operational foundation for Europe – set up regional distribution centres if needed to ensure quick delivery, manage returns and customer service processes in multiple languages, and ensure our products meet all EU regulatory standards (CE marking, GDPR compliance for data, etc.). Keep store uptime and service quality high: if we have demo stations in a London shop or a partner gym in Amsterdam, they should be running flawlessly and offering a consistent Ultrahuman experience.

• Training & Culture Building: Implement training programs for any Europe-based teams or partner staff. Whether it’s a sales rep in a store or a customer support agent on the phone, ensure they are well-versed in Ultrahuman’s products and philosophy. Instill a culture of customer-centricity and technical excellence in the regional team – every employee or partner should reflect Ultrahuman’s deep engineering ethos and understanding of our health mission.

• P&L and Stakeholder Management: Own the business performance in UK & EU, managing budgets, pricing strategies (considering currency and purchasing power differences), and driving revenue. Forge strong relationships with external stakeholders: key retailers, distributors, healthcare regulators, and perhaps even fitness or medical communities that can champion our product. Represent Ultrahuman at events or in media within the region, effectively communicating what sets us apart.

Requirements

• Experience: 8+ years in general management, expansion, or senior operations roles with a European scope. You should have experience launching or growing a consumer product in multiple European markets. Familiarity with both the UK market and EU countries is important (perhaps you’ve managed one and had oversight or collaboration with others).

• International Savvy: Deep understanding of the cultural and business differences across Europe. Able to adapt strategies for different regions (for example, understanding distribution networks in Germany vs. the UK’s retail structure, or how marketing responses can vary in Southern Europe vs. Northern Europe).

• Operational Expertise: Strong operational background – experience in setting up supply chain/logistics for Europe, managing multi-country customer service, and handling legal/regulatory processes for product compliance.

• Strategic & Analytical: Proven ability to develop strategy and execute. Comfortable with data analysis and market research to inform decisions. Able to set ambitious targets and use data-driven management to meet them.

• Leadership: Exceptional leadership and team management skills. Experience building teams across different countries (remote management) and fostering a unified culture. Excellent communication skills in English; additional European languages (especially widely spoken ones like German, French, and Spanish) are a plus.

Preferred Experience:

• Hardware/Tech Background: Experience with a European hardware technology company, especially one that emphasizes design and user experience. Understanding how to sell a premium tech product (like wearables, smartphones, etc.) in Europe’s retail environment.

• First-Principles Initiatives: Examples of unconventional problem-solving in expansion – e.g., developing a new distribution partnership model because existing ones were too slow, or localizing a product feature to comply with European data privacy in a creative way.

• Network: Existing relationships with European retail chains, distributors, or media relevant to consumer tech/health could be very beneficial to hit the ground running.

• Passion for Health & Tech: A personal passion for health, fitness, or wearable tech. If you’re excited about what Ultrahuman does (perhaps you track your own biometrics, or have experience in digital health), it will show in how you evangelize the brand and connect with customers and partners.