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Growth Marketer (Podcasts and Newsletters)

Ultrahuman

Ultrahuman

Marketing & Communications, Sales & Business Development
Remote
Posted on Monday, December 18, 2023
About Ultrahuman:
Ultrahuman is the world’s most advanced metabolic fitness platform.
We are helping people hit their fitness goals, perform better at sports and optimise their metabolic health by providing actionable insights for all biomarkers in our arsenal.
We are snowballing and are backed by investors such as Alpha Wave Incubation, Steadview Capital, Blume Ventures, Nexus Venture Partners, and renowned angels. We are a small team of relentlessly optimistic people who love to think deeply about problems, push boundaries and have much fun while at it. :)

About the role:
The marketing team at Ultrahuman is building awareness for health and wellness-focused wearable devices that let people understand their bodies deeper and take control of their metabolic fitness. Have the skills we are looking for and want to experience the journey in the future of health-tech? We are excited to have you.
As a Growth Marketer with expertise in podcast marketing and newsletter campaigns, you will play a crucial role in expanding our brand visibility, engaging our target audience, and increasing user acquisition and retention.

Responsibilities:
  • Podcast Strategy: Develop and execute a comprehensive podcast marketing strategy, including content planning, guest outreach, and promotion, to increase listenership and attract a broader audience.
  • Content Creation: Collaborate with content creators and subject matter experts to produce engaging and valuable podcast episodes that resonate with our target audience.
  • Distribution and Promotion: Identify relevant podcast directories, platforms, and communities to distribute our podcast content effectively. Utilize social media and other channels to promote new episodes and encourage audience engagement.
  • Listener Analytics: Monitor and analyze podcast performance metrics, including downloads, listener demographics, and listener retention, to gain insights and optimize future podcast marketing efforts.
  • Newsletter Campaigns: Develop and execute newsletter marketing campaigns, creating compelling and informative content to drive user engagement and subscription growth.
  • Email Automation: Implement email automation workflows to nurture leads, improve customer retention, and encourage user activity within the newsletters.
  • A/B Testing: Conduct A/B tests on podcast episode titles, newsletter subject lines, and content formats to optimize open rates and engagement metrics.
  • Collaboration with Partners: Build relationships with podcast hosts, influencers, and industry partners for potential collaborations, cross-promotion, and guest opportunities.
  • Analyze Trends: Stay up-to-date with podcast and newsletter marketing trends, industry best practices, and emerging platforms to ensure continuous improvement and innovation.
  • KPI Tracking: Set clear Key Performance Indicators (KPIs) for podcast and newsletter marketing efforts and regularly report on progress to the marketing team and management.

Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-3 years of experience in building a strong brand on social media with podcasts and newsletter campaigns
  • Familiarity with podcast distribution platforms and podcast analytics tools.
  • Excellent writing and communication skills, with the ability to craft compelling podcast content and engaging newsletters.
  • Proficiency in email marketing platforms and automation tools.
  • Data-driven mindset, with the ability to analyze performance data and make data-backed marketing decisions.
  • Experience with A/B testing and optimizing marketing campaigns based on results.
  • Strong project management skills with the ability to handle multiple initiatives simultaneously.
  • Passion for podcasts, newsletters, and a deep understanding of the digital media landscape.

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