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Senior Lifecycle & CRM Marketing specialist



Marketing & Communications
Riyadh Saudi Arabia
Posted on Monday, May 6, 2024

Who Are We❓

We Are Foodics! a leading restaurant management ecosystem and payment tech provider. Founded in 2014 with headquarter in Riyadh and offices across 5 countries, including UAE, Egypt, Jordan and Kuwait. We are currently serving customers and partners in over 35 different countries worldwide. Our innovative products have successfully processed over 6 billion (yes, billion with a B) orders so far! making Foodics one of the most rapidly evolving SaaS companies to ever emerge from the MENA region. Also Foodics has achieved three rounds of funding, with the latest raising $170 million in the largest SaaS funding round in MENA, boosting its innovation capabilities to better serve business owners.

The Job in a Nutshell💡

Foodics is looking for a dynamic Lifecycle and CRM Marketing Senior Specialist to join our marketing team. This role is central to designing and implementing strategies to manage the customer journey from pre-acquisition through to churn. The successful candidate will be responsible for automating marketing communications across all stages of the customer lifecycle to increase customer lifetime value and enhance customer retention across all markets.

What Will You Do❓

  • Customer Journey Mapping:
    - Develop comprehensive maps of the customer’s journey, identifying key touchpoints from pre-acquisition to churn.
    - Analyze touchpoints to determine opportunities for engagement and conversion, aligning with overall marketing and business
  • Campaign Management and Automation:
    - Design and implement automated marketing campaigns tailored to different stages of the customer lifecycle.
    - Coordinate with country marketing managers to ensure that campaigns are localized and relevant to specific market needs.
  • CRM and Martech Stack Management:
    - Utilize advanced CRM systems and marketing technologies (e.g., HubSpot, Salesforce) to manage and analyze customer data.
    - Continuously update and refine the martech stack to optimize marketing efforts and ensure seamless customer experiences.
  • Performance Analysis and Optimization:
    - Monitor and analyze campaign performance and customer behavior metrics to identify trends and areas for improvement.
    - Generate regular reports detailing campaign results and customer insights, providing actionable recommendations to enhance strategies.
  • Stakeholder Collaboration: - Work closely with the Performance Marketing Manager and other key stakeholders within the marketing team to align lifecycle marketing strategies with broader goals.
    - Collaborate with IT and data teams to ensure the effective integration and utilization of technology solutions.

What Are We Looking For❓

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Minimum of 5 years of experience in CRM, lifecycle marketing, or a related role.
  • Proven experience with CRM systems and marketing automation tools such as HubSpot and Salesforce.
  • Strong understanding of customer journey mapping and behavioral analysis
  • Excellent analytical and problem-solving abilities.
  • Strong organizational and project management skills.
  • Effective communication and interpersonal skills to collaborate with diverse teams.
  • Quick learner with a keen interest in technology and the ability to adapt to new tools and practices

What We Offer You❗

We believe you will love working at Foodics!

  • We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
  • We offer highly competitive compensation packages, including bonuses and the potential for shares.
  • Out of Country Work: We offer the option to work outside of your country of employment for up to 30 days annually.
  • We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
  • Join a talented team of over 30 nationalities working in 14 countries, and gain valuable experience in an exciting industry.
  • We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.